Senior leaders from Yum!, KFC LA&C and Grupo Serrano connected with teams across Brazil, Argentina, and Chile to review business performance, experience restaurant operations firsthand, and recognize the people driving KFC’s growth across the region.
In March 2026, KFC welcomed senior leaders from Yum!, KFC Latin America & the Caribbean, and Grupo Serrano for a multi-market visit across Brazil, Argentina. and Chile. Over four days, the leadership team connected with local market teams, reviewed business performance and priorities, visited restaurants and operations, and celebrated outstanding team members whose commitment continues to strengthen the KFC brand across South America.
Connecting with the Business and Our People
The visit began in São Paulo, where the group joined the Brazil leadership team for a Business Review, Q&A session, and Town Hall. The agenda provided an opportunity to discuss the market’s performance and priorities while creating an open forum for leaders and teams to connect.
A special recognition moment celebrated team members for their contributions to the business, reinforcing one of KFC’s most important cultural principles: recognizing the people behind our results.
The following day, leaders moved from the meeting room into the restaurants, visiting KFC locations across São Paulo and spending time with restaurant teams to experience the operation and customer journey firsthand.
Celebrating Performance Across Markets
The regional visit continued in Buenos Aires, bringing together conversations about both Argentina and Chile. Business Reviews provided a chance to discuss each market’s progress, opportunities, and plans, complemented by another Town Hall and recognition session with the Argentina team.
Visits to KFC Obelisco and KFC Galerías Pacífico brought these conversations closer to the restaurant experience, allowing leaders to engage directly with teams and see how the brand comes to life every day.
The final stop was Santiago, where the group visited KFC Chile’s commissary operation and recognized team members whose work behind the scenes plays a critical role in delivering a great restaurant experience. The agenda continued with a visit to KFC Príncipe de Gales, connecting once again with restaurant teams and operations.
One Region, One Team
Beyond the Business Reviews and restaurant visits, the week was ultimately about connection: connecting regional and market leadership, connecting strategy with restaurant execution, and connecting business performance with the people who make those results possible.
Across Brazil, Argentina and Chile, the visit highlighted the talent, energy and commitment of our teams while creating opportunities to exchange perspectives and strengthen collaboration across markets.
As KFC continues to grow across Latin America and the Caribbean, these moments are an important reminder that our people are at the heart of our progress. By staying close to our restaurants, celebrating great performance and learning from one another across markets, we continue building a stronger KFC together.
