By Zaira Guevara, Caribla Marketing & Administrative Manager
The opening day of the KFC Caribla Convention 2026 in Washington, D.C., brought together franchise leaders, suppliers, and corporate partners for a full day of networking, learning, and collaboration. From early morning meetings to a lively evening celebration, the agenda reflected the strong partnerships and shared goals that continue to drive growth and innovation across the Latin American and Caribbean region.
The morning program continued with the KFC LA&C RMF meeting, a key session focused on reviewing strategic marketing priorities across the region. One of the central topics discussed was the marketing strategy for the upcoming year, emphasizing the importance of coordinated campaigns that strengthen brand presence while allowing markets to adapt initiatives to local consumer preferences.
Another important discussion centered on KFC’s evolving food philosophy and menu vision. Leaders shared insights into how menu innovation continues to play a critical role in maintaining customer excitement and brand relevance. The conversation highlighted the balance between introducing new products and maintaining the iconic offerings that define the brand, while ensuring operational efficiency across diverse markets.
The session also included an RMF calendar update, providing a clear overview of the campaigns and initiatives planned for the year. This update helps franchisees align their local marketing calendars with regional programs, maximizing the impact of coordinated promotional efforts across the Latin American and Caribbean network.
At midday, attendees gathered for the Caribla Lunch, generously sponsored by SYSCO IFG. The lunch provided an opportunity for franchisees, vendors, and KFC LAC attendees to continue conversations in a relaxed setting. These networking moments are an essential part of the Convention experience, strengthening professional relationships and encouraging collaboration among markets and partners.
The afternoon began with an engaging keynote presentation by performance coach Jim Murphy, sponsored by Touch Dynamic. Murphy delivered an inspiring conversation with Regina Bordam, KFC LAC General Manager, on leadership, resilience, and the mindset required to achieve sustained high performance. Drawing from his experience working with elite athletes and organizations, he encouraged attendees to embrace discipline, adaptability, and continuous improvement in their professional and personal journeys.
Following the keynote, the afternoon workshops began.
Three specialized workshops addressed some of the most important topics shaping the business today. The Digital Workshop examined the growing role of technology in restaurant operations and marketing. Participants explored how digital ordering, delivery platforms, loyalty programs, and targeted online campaigns can strengthen customer engagement and drive sales growth.
The Growth Workshop focused on strategies to accelerate market development and improve restaurant performance with opportunities to expand their footprint, optimize operations, and adapt to changing consumer behaviors. The collaborative nature of the session encouraged open dialogue and the sharing of best practices among markets.
The third session, KFC Listens, highlighted the value of customer feedback in shaping operational improvements. The workshop explored how guest insights collected through surveys, digital platforms, and in-store experiences can help identify opportunities to enhance service, strengthen brand loyalty, and improve the overall customer experience.
Together, these workshops created an environment of collaboration and learning, reinforcing the importance of shared knowledge across the regional franchise network.
As the formal program concluded, the day transitioned into one of the Caribla Convention’s most anticipated social events: the Caribla Pepsi Party. Hosted at Bobby McKey’s Dueling Piano Bar, just a short walk from the Gaylord venue, the evening offered attendees an opportunity to relax and celebrate the strong partnerships within the Caribla community.
Sponsored by PepsiCo, the event featured live dueling piano performances, creating a lively and interactive atmosphere. Franchisees, vendors, and KFC LAC partners enjoyed music, conversation, and laughter as they strengthened relationships built throughout the day.
The opening day of the Caribla Convention set a strong tone for the days ahead. Through strategic discussions, educational sessions, and meaningful networking opportunities, participants reaffirmed their shared commitment to collaboration and innovation. With such a dynamic start, attendees looked forward to continuing the conversations and partnerships that will help shape the future of the restaurant industry across the Latin American and Caribbean region.
The success of the Caribla Convention would not be possible without the generous support of our valued sponsors. Their continued partnership plays an essential role in making these gatherings possible and in strengthening collaboration across the KFC franchise community. Caribla extends its sincere appreciation to PepsiCo, Touch Dynamic, SYSCO IFG, Ecolab, Farm Frites, Cognizant, Dreampack Packaging, Henny Penny, JFP, Magnesol, McCain, and Welbilt for their commitment to the region and their contributions to a successful and memorable Convention experience.
