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Association History

The KFC CARIBLA Franchisee Association was formed as the successor of the KFC CARIBLA Marketing Association during a stormy and divided meeting in Louisville , Kentucky in the early 1980's.  Led by Read Miller, as its first president, it was based on the same precepts as other AKFCF regional associations, and its main mission shifted from producing television commercials for the region to supporting and protecting the general interests of its KFC franchisee members.

The role of the KFC CARIBLA Franchisee Association was well accepted and enjoyed the franchisor's full cooperation (especially at the yearly Caribbean KFC CARIBLA Franchisee Convention) until the PepsiCo era.  CARIBLA became a member of the AKFCF's Domestic Contract Negotiating Committee and later became a leader in the International Contract Negotiating Committee.

Following the contract negotiations, CARIBLA's more sedate role returned to that of being vigilant in protecting the franchisees general interests.  Besides regional meetings, the association's main activity has been conducting an annual KFC CARIBLA convention. KFC CARIBLA's annual convention has been run in conjunction with the US national AKFCF Convention since 2003.

In 2006 the KFC CARIBLA Association voted to leverage its activities with the KFC Regional Marketing Fund (RMF) which was formed with YUM's help in January 2000. A year later, the KFC CARIBLA Franchisee Association decided to follow the AKFCF's best practice and hire and fill an administrative position in order to better manage the daily and annual duties of the Association.

Because several of CARIBLA's franchisees had become or were franchisees of other YUM concepts, CARIBLA's the articles of incorporation were amended in the third quarter of 2009 to allow the membership of other YUM brand franchisees (Pizza Hut, Taco Bell and Long John Silver´s) in the region. The name of the Association was subsequently changed from the KFC CARIBLA Franchisee Association to the CARIBLA Franchisee Association (CFA).

As the association evolves from the KFC CARIBLA Franchisee Association to the CARIBLA Franchisee Association, the group will be able to discuss, monitor, and negotiate common YUM issues allowing the franchisees to have more consistency and fairness in their relationship with YUM across all YUM brands.

In early 2010, and after long negotiations lead by the CARIBLA Franchisee Association with YRI and the UFPC (Unified Foodservice Purchasing Co-op), the CARIBLA franchisees partnered with the UFPC for supply chain management services in the region. The partnership is designed to mimic the US model with the co-op working side by side with Franchisee leadership from the individual brands.

Today, CARIBLA's Franchisee Association active member markets include: 34 KFC markets (527 restaurants), 12 Pizza Hut markets (189 restaurants),
2 Taco Bell markets (39 restaurants) and 1 Long John Silver´s market (8 restaurants). In total the CARIBLA Franchisee Association members own and operate 763 high volume restaurants which represent 67% of all YUM restaurants in the region. KFC has the highest membership participation with 96% of the KFC restaurants in the region belonging to the CARIBLA Franchisee Association.

Currently serving on CARIBLA´s executive committee are Richard Eisenberg, president (Costa Rica 26 KFC's), Glenn Maharaj 1 st vice president (Trinidad & Tobago 52 KFC's), Jose Carlos Andrade, 2 nd vice president (Peru 48 KFC's), Tina Matalon, secretary (Jamaica 32 KFC's), Liza Henriquez, treasurer (Panama 26 KFC's) and Derryck Jack, immediate past president (St Maarten 3 KFC's). Other past presidents who remain extremely active include, Jed Silver, Kirran Panjabi, George Myers, and Juan Carlos Serrano.

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